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's plans. this so called autopsy is calling for the gop to shift its focus. >> reporter: after mitt romney lost last november, party leaders, ordered an autopsy on what went wrong. they released the findings in a report called the growth in opportunity project. >> we need to do a much better job crafting our message to appeal to voters from demographics who have not been voting republican. >> reporter: the report says they need to reach out to minorities especially latino voters who overwhelmingly supported president obama. republicans should tailor their message. >>> the message should be we are going to provide, opportunities, without regard to the color of your skin. >> reporter: it urges them to reach out to women. >> marketing politics is like a product you have to use messaging specific to the target to succeed. >> reporter: we asked voters downtown walnut creek. >> the generation my children are growing up and have a much different view of the world than the republican party of you know my generation or the generation before. > republicans are mired in the past i am republican i do
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